The Secret to Buying the Perfect Diamond
“I could find a diamond, grab that G.I.A. number and find all the retailers selling it,” he mentioned. “There would be four or five retailers all selling it for a different price. It could be a $2,000 difference.”
In the finish, he paid $15,950 for the two-carat spherical diamond.
“The biggest hurdle is not seeing it in person, not holding it,” Mr. Doyle mentioned. “I don’t think it matters if you’re spending $5,000 or $25,000 — it’s a lot of money.”
And it’s additionally no longer like searching for sneakers on Zappos. “You don’t buy four pairs and see which one you like,” he mentioned. “Even though the sites have good return policies, you’re tying up a lot of money.”
He used to be gratified when the diamond used to be appraised for $19,500. But for him, the true check will probably be when he proposes to his female friend in a couple of weeks.
Mr. Mobley from the Diamond Producers Association took a extra nuanced view of the worth distinction. Diamonds, he mentioned, don’t seem to be unswerving, presentable automobiles that may get you safely the place you’re going. Diamonds are imbued with the emotion of the second when they’re given. Their price is bodily, emotional and, through the years, sentimental.
Quantifying that, Mr. Mobley mentioned, does no longer all the time come down to which retailer has the most cost-effective gem. “It’s the total experience,” he mentioned. “If you go to a jeweler with a great reputation and you pay $300 more, it’s all about that lifetime of service. You have to take that into account.”
Mr. Taira’s seek used to be extra about paying the proper worth for the diamond he sought after. Complicating the effort, he used to be searching for a bigger diamond in an ideal situation. The worth distinction may well be up to $four,000 amongst quite a lot of shops.