HBO Made Sunday Night a Showcase. It Wants the Same on Monday.
HBO has toyed with Monday nights earlier than. In 2005, the ultimate season of “Six Feet Under” used to be in short moved to Monday nights earlier than low rankings brought about executives to position it again on Sundays. The first season of “Enlightened” (2011), the 3rd season of “Bored to Death” (2011) and the 2d season of “Big Love” (2007) additionally aired on Monday nights. But the ones had been exceptions.
This time, HBO stated, is other.
“It’s not: ‘Let’s see how it does!’” Mr. Bloys stated. “This is our new normal.”
He stated he and Richard Plepler, the leader govt of HBO, had enacted a plan two years in the past to extend the content material the community made, a pricey however important transfer at a time of virtual subscriptions and fierce pageant from deep-pocketed streaming competitors like Netflix. It used to be a calculated wager: HBO had a deal in position to be purchased via AT&T and was hoping its company overlords would trust their plan after they took over.
“The good news is AT&T understood and endorsed the plan to spend money, and going forward into 2021, 2022, we’re going to keep that level of programming up,” Mr. Bloys stated. He declined to mention how a lot AT&T had invested in HBO since it changed into its company proprietor in June.
Other top rate cable channels with virtual subscription services and products, like Showtime, have additionally emphasised the significance of getting recent unique programming 52 weeks a yr. That means, the pondering is going, when a main hit finishes a season, subscribers can have much less reason why to cancel their subscriptions.
Even with further content material, HBO’s unique programming slate pales compared to Netflix. Last yr, Netflix earned extra Emmy nominations than HBO, snapping HBO’s 17-year streak of garnering the maximum. They in the long run tied in Emmy wins. But Mr. Bloys emphasised that HBO used to be no longer going to develop at the scale of Netflix.
“It’s not just about filling hours,” he stated. “It’s just about doing more HBO-level programming.”
HBO has lengthy prized its skill to nurture new ability and be beneficiant with established stars. Some of that ability, then again, may understand a transfer to Monday evening as a sign that their displays are 2d tier.