Greggs vegan sausage roll boosts sales
Greggs has credited the fanfare across the release of its vegan sausage roll for riding a pointy upward thrust in sales.
The bakery chain stated the exposure the snack won helped sales surge nine.6% within the seven weeks to 16 February.
The snack, constructed from meat exchange quorn, introduced at first of the 12 months, coinciding with Veganuary when many of us move vegan for a month.
The replace on present buying and selling got here because the company stated annual sales had damaged via £1bn for the primary time.
Chief govt Roger Whiteside stated Greggs had spent “millions of pounds” reworking itself.
“We want people to reappraise us and understand we’ve moved on from being a pure bakery business to offering people food on the go,” he instructed the BBC’s Today programme.