Grammy Awards Show Stops Its Ratings Bleed
Viewership for the Grammy Awards held stable on Sunday night time, drawing an target market of 19.nine million folks, in keeping with Nielsen.
That used to be moderately higher than the 19.eight million audience who tuned in for the display closing 12 months. The tournament, which returned to Los Angeles this 12 months and used to be broadcast on CBS, featured performances via Lady Gaga, Jennifer Lopez and Cardi B. Alicia Keys hosted, and Michelle Obama made a cameo within the opening mins of the rite.
The viewership figures may also lend a hand forestall the bleeding. The Grammys, which is in most cases the second-most-watched awards rite program, in the back of the Oscars, noticed a 24 % drop in audience closing 12 months. Ratings declines were the norm for awards displays in recent times, however the Grammys had proved most commonly resilient.
Despite the onstage big name energy, a number of giant names didn’t display this 12 months, together with Kendrick Lamar, Childish Gambino and Ariana Grande.
Sunday’s overall target market additionally assists in keeping the Grammys inside of vary of the Oscars. The Oscars telecast as soon as gave the impression unassailable in its rankings dominance, steadily exceeding the track rite via 20 million audience within the 2000s. But the Oscars have noticed an enormous drop in viewership within the closing 5 years. In 2014, the Oscars had just about 44 million audience. Last 12 months, it drew 26.five million audience, a low.
ABC, which declares the Oscars, and the Academy of Motion Picture Arts and Sciences were on a challenge to extend its target market. The academy in short raised the potential of introducing a brand new well-liked film class to lure audience ahead of a backlash helped nix it. ABC has additionally insisted that it’ll stay the rite to 3 hours, and that a number of classes might not be televised this 12 months.
This 12 months’s rite may also haven’t any host — however ABC has claimed that the loss of an M.C. has simplest fueled passion.
“I have found that the lack of clarity around the Oscars has kept them in the conversation,” stated Karey Burke, the president of leisure at ABC, at a meeting with the scoop media closing week. “The mystery is really compelling. People really care.”
The Oscars are scheduled for Feb. 24.