‘Game of Thrones’ Hijacks Bud Light’s Super Bowl Ad to Pump Its Return
Over the previous seven seasons, characters at the severely acclaimed “Game of Thrones” have lied, cheated and killed for the throne. As the display enters its ultimate season, HBO is calling: “What would you do for the Throne?”
Apparently, so much.
Anheuser-Busch InBev SA let HBO hijack its Super Bowl industrial, in a single of the largest and boldest advertising and marketing…