FDA to Propose Ban of Menthol Cigarettes
Justin Sullivan/Getty Images
The Food and Drug Administration isn’t simply cracking down on e-cigarettes. Commissioner Scott Gottlieb additionally plans to pursue a ban on menthol cigarettes, in accordance to senior company officers.
It may just take a yr or extra for a rule banning menthol to be finalized, after which some other yr for it to be enforceable on the market. But a ban on menthols could be a large blow to
PLC, which sells the Newport logo of cigarettes within the U.S.
BAT’s U.S. subsidiary, Reynolds American, in 2015 paid $25 billion to achieve Lorillard Inc. and Newport, the main menthol logo within the nation. Menthols remaining yr represented 55% of BAT’s U.S. cigarette gross sales via quantity and about 20% of rival
cigarette gross sales, in accordance to Cowen analyst Vivien Azer.
The FDA concluded in 2013 that menthols are more difficult to surrender and most probably pose a better well being possibility than common cigarettes. The company mentioned use of the cigarettes, that are flavored with the compound menthol, used to be most probably related to greater smoking initiation via adolescence and younger adults, perhaps as a result of menthol is helping scale back the throat inflammation led to via cigarette smoke.
But it wasn’t till remaining yr that the company signaled it used to be actively taking into account a ban on menthols and different flavored tobacco merchandise. The tobacco business has rejected the FDA’s findings. BAT didn’t reply to requests for remark Friday, and an Altria spokesman declined to remark.
Dr. Gottlieb is predicted to announce as early as subsequent week sharp restrictions at the sale of maximum flavored pod-style e-cigarettes, successfully pulling them from maximum comfort shops and fuel stations and requiring strict age-verification controls for on-line gross sales, in accordance to senior company officers. Those movements are aimed toward reversing a surge in vaping amongst kids and youths. E-cigarette merchandise in mint, menthol and tobacco flavors can be allowed to stay in all shops for now, however mint and menthol flavors may well be limited later if adolescence use continues to building up, senior company officers mentioned.
FDA officers—who need to curb use amongst adolescence whilst nonetheless encouraging grownup cigarette people who smoke to transfer to much less destructive merchandise like e-cigarettes—determined no longer to limit gross sales of mint and menthol e-cigarettes as a result of they didn’t need to create a scenario during which cigarettes have been extra sexy to people who smoke preferring menthol, senior company officers mentioned.
Write to Jennifer Maloney at [email protected]
Appeared within the November 10, 2018, print version as ‘FDA Aims to Ban Menthol Cigarettes.’