David Cameron’s youth project ‘set to spend up to £10million on marketing campaign’

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David Cameron's youth project'set to spend up to £10million on marketing campaign'

David Cameron’s youth project ‘set to spend up to £10million on marketing marketing campaign’

David Cameron’s puppy youth project is ready to blow up to £10million on a marketing marketing campaign.

The former Prime Minister set-up the under-fire National Citizen Service in No10 and has championed it since quitting Downing Street.

It is on the lookout for a “brand and creative agency partner” in a freelance price between £4million and £10million.

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The ex-PM says the National Citizen Service is amongst his proudest achievements
(Image: PA)

An on-line ad says: “We are on the lookout for an company who can lend a hand us ship a razor sharp emblem proposition, a emblem id this is are compatible for goal within the virtual age and an inventive platform that may now not simplest minimize throughout the muddle however are living and breathe via each and every unmarried touchpoint in our buyer adventure to make NCS the most efficient recognized and cherished youth motion emblem in the United Kingdom.

“NCS calls for a emblem and artistic company spouse to to begin with design and ship our emblem id project, and proceed on as our lead inventive spouse on a marketing campaign foundation all through the contract time period.

“The contract will likely be for a length of 2 years with the choice for NCS Trust for lengthen for 2 12-month sessions.”

It provides: “The potential total value of this contract is 4 000 000 GBP – 10 000 000 GBP.”

Town corridor chiefs need the money redirected so they are able to spend it on council youth services and products.

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(Image: South Wales Echo)

The Local Government Association’s kids and younger other people’s board chairwoman, Anntoinette Bramble, stated: “This sends the mistaken message at a time when councils are being pressured to cull essential youth services and products because of Government investment cuts.

“We have long-called for one of the vital investment for the NCS to be devolved to councils to fund youth services and products.”

Mr Cameron chairs the NCS board of consumers and has boasted the way it used to be “one of my proudest achievements”.

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Mr Cameron left workplace in 2016
(Image: REUTERS)

He was hoping it might transform “a rite of passage” for 16 and 17-year-olds.

But it in March 2017, the Public Accounts Committee spending watchdog published the NCS used to be costing £1,863 in keeping with placement a 12 months and “may no longer be justifiable”.

Local Government Association analysis published in August that just about all Government spending on youth services and products is these days invested within the NCS.

Ministers pumped £634million on the scheme – 95% of the Government’s youth services and products price range – between 2014/15 and 2017/18.

But simply 12% of kids who may participate did so in 2016.

Yet Whitehall dedicated £1.2billion of grant investment for the NCS between 2016 and 2020.

Meanwhile, councils slashed spending on native youth services and products from £650million in 2010/11 to simply £390million in 2016/17.

More than 600 youth centres closed and just about 139,000 youth carrier puts vanished in the United Kingdom between 2012 and 2016.

Labour ’s Shadow Minister for Youth Affairs Cat Smith stated: “Now is the time for right kind funding in youth services and products, now not splashing the money on branding for puppy initiatives.

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Cat Smith blasted the plan
(Image: Daily Mirror)

“A new logo and flashy adverts won’t keep young people safe and support them to reach their potential.”

An NCS spokeswoman stressed out the possible £10million price used to be “from a procurement document giving that figure as an upper limit”.

She added: “The determine will likely be round £1million each and every 12 months for our ongoing marketing and artistic services and products, together with a emblem refresh, to force participation and encourage younger other people to participate within the NCS programme.

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Part of the scheme will get children into the good outside
(Image: Nigel Forster)
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(Image: Getty)

“What’s important is that 500,000 young people have benefited from taking part in NCS, we are ambitious to expand and it is necessary to market a national programme of this size.”

She insisted “no government funding will be spent on the brand refresh element of this contract”.

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